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Marketing was an important part of business. No business can function without a proper business strategy. However Cheap Phillip Lindsay Jersey , marketing techniques have changed over the years. With the advent and popularity of internet, there is sea change in the way marketing strategies are conceived. Marketing nowadays has gone the digital way. For instance, we would certainly find a digital marketing company in kolkata providing Digital marketing solutions in Kolkata. So, why is it that digital marketing has overtaken direct marketing? Let us explore the reasons:

Digital marketing is cost-effective: There are many facets of direct marketing 鈥?you would need manpower Cheap Jeff Heuerman Jersey , establishment cost, running cost, etc. These costs make the entire process of direct marketing very costly. Digital marketing on the other hand is much less costly. There is cost involved in web development, app building Cheap Justin Simmons Jersey , web maintenance but the overall cost is much lower.


Digital marketing gives scope to every type of venture to find a platform: Whether a small business or a much larger one, digital marketing offers a level-playing scope to every kind of business. Each of them get a scope to display their best whether in social media or through websites or through mobile apps. So, a clever and careful strategy can make a small time business visible in search engines, at par with bigger business ventures.


Digital marketing has higher propensity to convert traffic to sales: It is observed that the conversion of site visits to sales figures in the case of digital marketing is always higher than direct marketing. In direct marketing the visit of the customer to the shop may not always end up as sales figures. In digital marketing however the traffics convert to sales figures more easily. One reason being that the customer gets to do the marketing in his or her leisure time and place. If a customer wants he can always keep his desired goods in a cart and then make the purchase later on at his convenient time. Moreover Cheap Adam Gotsis Jersey , a customer is able to see and compare the products within the website of the company or compare with products of other companies and buy. This always gives an edge and added advantage. Also, it gives the customer the freedom to consult about the product with other family members by discussing and displaying about the product. This may not be possible always in case of direct marketing.


Digital marketing gives a scope to enhance knowledge and visibility of the company: There is ample scope to give knowledge beyond products and services to the customer. One can tell about the mission, vision and other information about the company. This helps build a brand trust among the customers. This also gives a chance to new businesses to present themselves and carve a place for themselves in the market 鈥?especially if there is a strong connect with the customers. This ensures repeat visits of the customers to the site.


Digital marketing removes the barrier of distance: Digital marketing gives the scope of bringing the market to the customer, thus eliminating the distance factor. So Cheap Jake Butt Jersey , a customer sitting in Chennai can always buy sarees from Bengal without having to come to West Bengal. This is not possible in case of direct marketing. This too helps improve the sales figures.
So, overall it contributes to the growth of business and helps make it a profitable business strategy.


Kunal S, a marketing and research enthusiast, is professionally associated with Get Traffic Cheap Garett Bolles Jersey , a well-known digital marketing company in kolkata. People have trusted this establishment for its excellent services. It is enriched with the most skilled digital marketing experts for supplying these services. This company has gained its eminence in worldwide countries as well. All its optimization techniques are according to the lead ranking systems of diverse search engine applications.

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Home Based Business Idea: 7 Key Factors That Constitute The Best Home Business

Posted by nick_niesen on October 28th, 2010


The Internet has brought various opportunities for making money online at home. It is now increasingly common for people to want to start a home based business and earn more money to supplement their main job聮s income; or to have a better work-life balance by working from home and spending more time with family.


The internet is full of home based business ideas. Some of these ideas are proven, legitimate and profitable ways to make money. However, the Internet has also been inundated by many frauds and scams that promise people instance riches overnight. It is very important for anyone wanting to start a home based business to do their research on the opportunity before they join.


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So with all these home based business ideas available online, how can you decide which one is good for you? What constitutes the best home business idea or opportunity?


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