The 3 Email Marketing Steps Used by The Pros ECommerce Articles | January 12 Jesper Bratt Jersey Youth , 2014 Recent research shows that 67% of marketers around the world rated an email marketing campaign as the most effective marketing method. But even if you do have a big email list of thousands of subscribers, are you faced with nobody opening your emails or buying from you?
Research shows that email marketing is considered the most effective marketing method by the majority of online marketing professionals. Therefore, if you have an online business Miles Wood Jersey Youth , building your email list has to be your top priority.
The most direct way to communicate and engage with your subscribers is with email marketing. Direct email marketing is usually the main money maker when you are selling products or services online, But what happens when your emails are not opened, your offers are not clicked and nobody is buying from you?
The following 3 steps will help you to improve your email marketing.
1. Focus on Customers That Want To Buy
Firstly are your leads coming from a good source? Regardless of how many subscribers you have on your list John Hayden Jersey Youth , there're no use if they have no intention of ever buying from you.
Solo ads were once a very effective strategy for email list building. But there are now hundreds of solo ad sellers in the internet marketing industry who are passing around the same group of people from list to list.
But solo ads do still work if you're willing to do your homework first. Only buy solo ads from list owners who carefully choose what they send to their list not somebody who just blasts out any old rubbish to their subscribers all the time.
2. You Must Provide Something of Value
What do you provide in exchange for somebody's email address? Does it offer an answer or solution to a problem that your target audience wants to solve? Does it demonstrate your expertise, credibility, and value? If you promise the world but deliver rubbish Pavel Zacha Jersey Youth , you'll lose subscriber interest very quickly.
If you've got the first and second points wrong, you'll never get to the third as will have lost them already and most likely for good.
3. Build A Relationship With Your List
Over time you have to build a relationship with your list and get them to know, like and trust you. If you do this right you will significantly increase your open rates and sales. Send regular emails with useful and free information. Good email marketing examples include sending updates about your business or your life Cory Schneider Jersey Youth , and letting them see you as a regular person. Share videos or posts you think may be useful to them, even if they are not yours.
If you just try and start selling from the first email people will start unsubscribing from your list and you'll sell nothing. By sending valuable information your subscribers will eventually start to look forward to your emails, trust your advice Kyle Palmieri Jersey Youth , and then they will be more inclined to buy from you when you recommend a product or service.
Article Tags: Email Marketing
This article is very important.
In fact, the chances are it will give you more sales from your website. Now I'm not suggesting you're low on sales but we could all do with more sales right?
I first started using this word on my website about a year ago. Using the word changed the whole focus of my website, my business and my life!
You want to know what this word is don't you? Okay then - no more messing around then.
This word is the reason you are reading this article and the reason you carried on reading after the first paragraph. Have you guessed it already? The single most important word you need to use on your homepage is "YOU"!.
You. You. You.
Using 'YOU' Brings Success
Using the word 'you' on your homepage can have dramatic effects on how effective your website is at converting visitors into enquiries and sales. Using the word 'YOU' gets across your business' message in the only way that truly works - from the customer's point of view.
Now you might be thinking this is all obvious stuff. And it is! But just remember to look at the next few homepages you visit and see how many site owners are not following this simplest but most effective of rules.
Most businesses fall into the trap of wording things in this way:
"We provide such and such a product. We are industry-leaders.. We are based in .."
What you should be doing is changing the entire angle and 'voice' of your website around from an anonymous corporate 'brochure-type-speak' into a more personal YOU-focused angle. Take a look at my homepage and you'll see what I mean - . Now take a look at your homepage - how many 'YOU's have you got on your page?
So Why Is Using 'YOU' So Important?
Because YOU are the most important thing in YOUR universe. You don't want to hear about me, my company, what we do or what our strengths are - you want to hear what's in it for YOU.
Studies show that you should have around 70% of all sales and marketing literature comprised of words like 'YOU' Wayne Simmonds Jersey Youth , 'YOUR', 'YOURS' etc. This might seem like an uphill struggle at first and your initial attempts might not read too well but you will soon get the hang of it.
Can You Play YOU-Gymnastics?
You can actually start treating it like a game. It takes time but eventually you will master the skill of turning any sentence around from a 'WE', 'US' or 'OUR' statement into a 'YOU' or 'YOUR' statement.