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Guerrilla Insights Into Direct Response Marketing Articles | November 28, 2001
Direct response ... is a lot ... from ... ... although ... like it best when thetwo are teamed up. The first is geared to obtain orders ... and right now.


Direct response marketing is a lot different from indirect
response marketing, although guerrillas like it best when the
two are teamed up. The first is geared to obtain orders right
here and right now. The second is geared to obtain orders
eventually. Although a fair amount of standard, indirect
marketing often is necessary to set the stage Cheap Jerseys China Wholesale , to make prospects
ready to buy, and to separate your company from strangers, it's
when you initiate direct marketing that you first taste blood.

As you well know, we are living in the Age of Information Cheap Jerseys Free Shipping , most
of it very easy to obtain. But information is hardly enough for

a guerrilla. And information is not insight. It's the
combination of information and thought that leads to insight and
it's insight that's going to make you a stand-out in the direct
response arena.

The first insight for you to absorb is that direct response

marketing either works immediately or not at all. Unlike
standard marketing which changes attitudes slowly and ultimately
leads to a sale if you go about things right, guerrilla direct
response marketing changes minds and attitudes instantly and
leads to a sale instantly if you go about things right.

When it works, you know it. You don't have to sit around and
wonder. You don't have to wait months and months for your
message to penetrate the mind of your prospect. Your time-dated
direct marketing offer either results in a sale right now -- or
it doesn't.

To succeed with direct marketing in any medium, remember always:

1. Your offer is omnipotent. The best presentation in the
world has a major uphill battle if you make a weak or ordinary
offer.

2. The market to whom you direct your message can make or break
your campaign. Saying the right thing to the wrong people
results in no sale.


5. The more that people have been exposed to your other
marketing Cheap Wholesale Jerseys , the more readily they'll accept what you offer with
your direct marketing.

Some principles of indirect marketing apply to direct
marketing. You must still talk of the prospect, not yourself,
and you must make a clear and cogent offer. But from that
point on, direct marketing is a whole new ballgame. And its one